Build a business worth following. And grow impact and income, every single day
A business needs more than a good idea. Let’s turn your vision into a strong strategy ready for growth - with a story people can’t stop talking about.
STRATEGY + MEDIA
for purpose-driven entrepreneurs
turning good ideas into movements
A good idea isn't enough
A good idea isn't enough
You’re not here just to sell.
You are here to build something that matters — a business with purpose. To connect your work to something bigger: a cause, a mission, a community.
Whether you’re just starting out, building your foundation, or ready to scale, you know it’s not easy.
Building and running a business is hard. Growing a for-impact business and reaching the right people? Even harder.
Because turning potential into consistent growth takes more than passion. It requires:
clarity
a rock-solid strategy
and customers who stick around
The truth is, no matter how beautiful your business is, customers don’t just show up on their own.
Your business needs momentum.
How can I help you?
Build
For founders: You’ve got traction, but growth feels slow; there are not enough customers yet
or
Grow
For businesses: You are ready to scale, but need the strategy and execution to level up fast
NOW OPEN: The Attraction Lab MASTERCLASS
I’ve worked with established brands to refine their positioning and growth strategies. Now I bring that same level of expertise to purpose-driven entrepreneurs who often can’t access fully dedicated support.
Take The Attraction Lab Masterclass and find out why customers aren’t coming to you—yet. Test your current attraction and see where you stand, allowing you to take the first step to a business that draws customers on autopilot.
Our secret to succes?
The Momentum Method™
Built for purpose-driven businesses, our simple, proven 3-step framework turns your vision into traction
Story (Make them care)
People don’t buy what you do — they buy why it matters. If your message isn’t right, nothing else will stick.
Strategy (Make it clear)
Growth doesn’t come from chaos — it comes from clarity and razor-sharp focus. We transform hoping and wanting for success into a roadmap that makes your mission unstoppable.
Scale (Make it grow)
Progress isn’t theory. It’s an action you can see. Time to create momentum for your vision and supersize it for maximum impact & income.
Entrepreneur & Business Advisor
Meet Maxine.
I know what it takes to turn ideas into something real.
Having built and co-built multiple businesses (three startups, one scale-up, and two multinationals), I’ve navigated every stage of the entrepreneurial journey. I know the late-night doubts, the "OMG" wins, and the endless "what now?" moments.
There are two things I do very well: build anything from scratch and tell a story that spreads.
Every business I’ve built has been featured in national media and grown organically, without a single cent spent on paid marketing.
Now, I support entrepreneurs and organisations in transforming their ideas into scalable strategies with real impact, powered by storytelling and smart media.
Together, we won’t just build a plan, we’ll create something people believe in and create a business people cant stop talking about - for you.
Let’s turn your vision into the business it deserves to be.
you might know me from:
Work together
-
Customers are not yet showing up in big numbers? Find out exactly why!
Discover the first step and what you need to do TODAY to attract more customers effortlessly, without guesswork and wasting time and money everywhere.
Get my Masterclass here
-
From Stuck to Sharp in 90 Minutes.
You don’t have to do it all alone. Need a breakthrough, like... yesterday? This is your fast lane to a ‘can I pick your brain real quick’ coaching session to get energised and no-BS feedback
Limited availability weekly. Check here -
Getting more customers every day isn’t easy. The Traction to Takeoff 4-week sprint gets you a full marketing solution to ensure your business will really TAKE OFF without overthinking or fancy (€$) agencies
Ready to fly high? Click here
-
You need a short-term, high-impact 1:1 growth accelerator guidance to get you through it all?
This is what I am known for: I step in as your part-time CMO and strategy & brand lead to deliver sharp strategy, a clear story, and sustainable momentum.
